Perhaps you’re reading this article because you want to know about SEO. That is a great thing! However, there is so much information that you may not have a clue where to begin. Never fear! Below are several terrific ideas to get you going and better organized in your quest to become an SEO master.
When setting up pages using SEO, it is usually better to have multiple short articles on similar topics than to have one extremely long article. Long pages are weighed less and short ones weigh more. Plus, a long article means that the specific info that the visitor was looking for will likely be buried somewhere in the long article and the visitor will quickly abandon it for another site.
One of the most important elements of the optimized site is appropriate keyword density. Do not include more than 20 percent of keywords on your page.
Help search engines find you easily and you will rise in the ranks. Spiders analyze your site, looking at things like keywords. However, they don’t always grasp how to navigate around your site. A sitemap allows you to present the hierarchy of each page on your site; this also makes it easier for spiders to assess relevancy.
Go to the websites of competitors and view their source codes. This helps you see what SEO tactics and keywords they are employing. While you shouldn’t copy them all the way, it can inspire you to figure out new ways to do things.
Present yourself in a way that highlights your expert status. This tactic can really bring in the cash. Design your website around a certain niche, and apply search engine optimization to get visitors who belong to that niche. Make sure you know exactly what customers are looking for, don’t just guess.
Don’t use Flash on your website if you want it to be search engine friendly. Flash isn’t read by the spiders and won’t be indexed. Succeeding with a search engine crawler means that your content should be easily found and used by them.
Improve your content. When website visitors don’t see relevant information that they want to see and read, they will leave. One of the best ways to bring more visitors in is to work on your content.
Boost the rankings of the search engine with article exchange instead of link exchange. By posting another website owner’s article and crediting them for the article, you will increase traffic to both sites. Both site benefit because of the content, the links and the increase in traffic.
When your blog is on your own site, under your domain name, it gives your website more visibility and power in search results. You will see an increase in traffic to your site.
Consider using online advertising such as Adbrite or Adwords. Do it yourself search engine optimization may sometimes not be enough to see a significant increase in rankings. Advertisers like Adwords can help you get more visitors. Using a product from search engines for advertising can help your website out a lot.
Purchasing used domain names can be a good way to start out with a site that has a higher ranking with the search engines. Older domain names are given more recognition than newer ones with search engines. Seek out domains that were recently dropped, and see if some of the listed names might be a good fit for your site.
Get more website visitors through web searches. Cater to search engine spiders when designing your site to ensure the best ranking. You must add text to all of your images, so that search engine spiders will be able to see them. Keywords are crucial in describing your content.
Don’t publish an article twice on the website you have. Your Page Rank will drop as a result since Google sees this as you trying to cheat. When people link two pages with the same content, the count of your incoming links will be diluted and your Page Rank will drop even further.
URLs should be case sensitive, so configure your server accordingly. Otherwise, search engine spiders might end up reading the capital and lowercase versions of your site as different pages, reducing the quality of your inbound links.
Holding a contest is a good way to get the attention of potential customers. Just make sure you know the laws surrounding this. You can try reading your competitor’s rules to get an idea of what to do, just don’t steal their content!
You need Google Analytics. It can be used both for tracking your traffic and for finding ways to improve your rankings. For instance, this tools lets you find the keywords you’ve used to drive traffic to your site, You are then able to make changes to your site in order to be more focused on certain keyword phrases.
You should always use keyword phrases on links coming to your site and also the ones that are already there. ” as anchor text. This will help the search engines see your links and additional keywords as being relevant, which will get you higher search rankings. Periodically go through your site and make sure that internal links use keyword links as well.
Link to your own pages. Linking related keyword phrases and keywords to complimentary pages can boost your search engine rankings. Avoid using keywords that are generic. Work on ensuring their uniqueness.
This is a good space to be descriptive with your meta tag itself. The tags should be accurate and entice people to click on them.
You should feel more comfortable with SEO now. A good deal of information was presented, but now you should feel prepared to start your SEO adventure. You always can revisit the list later on.