When did you check your email last? If you made more than two email checks today, you are staying just as connected as the majority of people online. For business owners, sending email is among the most reliable methods for contacting potential customers. The following advice will help you out with marketing with email.
Don’t send spam emails promoting your products. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
Create a personal email for your readers. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. As an example, if you are aware of the reason why a group of your subscribers joined your list, add that reason into your messaging.
Be certain to only send your messages to those you actually know. Emailing random people is considered spam and could get you in trouble with your ISP or web host. People will wonder if you are someone that they know, or if they even care! This can make them delete your emails and waste your time.
Before getting involved in an e-mail marketing effort, you must obtain permission to email each person on your list. This reduces the chances of your emails being marked as spam.
Anything that you email you should proofread first. You need to make sure all emails and newsletters are correct. Double check how the layout will look on all platforms, from your browser to your cell phone. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly.
Keep in mind that the goal of marketing with email should be to promote and sell your goods. Every email should be a way to get clients to make a purchase. Share new product information, coupons, discounts and new promotions with your readers.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Include articles and information for your subscribers which is not available on your website. Also give them deals on whatever products and services you sell. Send greetings for holidays or a personalized message for birthdays for instance.
In general, do not send important marketing email on or around major holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Of course, as always there are exceptions to this rule. These might include emails about Black Friday specials or other occasion-specific campaigns.
Always have a link for people to easily unsubscribe or opt out of your email list. Don’t make the link to unsubscribe hidden or difficult to find. It is important that users feel like they are not committed to your emails.
Do not send out emails that rely on images to deliver critical information. Many email clients won’t automatically show images. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. Use clear text for your important information and use descriptive alt tags on all of your images in your emails.
Prior to adding any person on your email listing, always ask for their permission. If they have not, they may send an abuse report to your ISP, web host or bulk email provider. If your service provider gets complaints they may ban you from doing business there.
One very obvious, but very important tip pertaining to e-mail marketing is to make sure that all of your e-mail addresses are correct! A simple formatting error or typo can result in dozens of messages that are bounced back to you as unable to be delivered. You have better things to do!
Staying in contact with your customers can be made easier using e-mail marketing. You will start seeing results with email marketing when you apply the advice from this article. By using something as simple as email, you can promote your business.