When promoting your business through email, having a clear picture of a successful email message is essential. Bypassing the spam filters and being sure your subscriber reads your email is what you need to do; what special tricks can you add to your toolbox to be certain that your plan will work? Read on for the best advice on the Internet!
Do not send marketing emails to those who have not requested them. Messages sent to recipients who did not request them are at risk of being marked as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Email only the people on your list. If you mail unknown recipients, your email may be perceived as spam. This will have them thinking if they know who you are or even care about what you are selling. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient’s.
In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This will make the email marketing more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. Consider giving even greater discounts to those readers who do refer new customers.
Utilize A/B testing to determine the most effective type of subject line. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Offer your subscribers deals that they can’t find anywhere else, including your main website. Another idea is to have special offers that are only available via email. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.
You usually don’t want to send emails around major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. There are obviously exceptions to this rule. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
When you offer your customers lots of options, you will have a much more effective e-mail marketing business. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. The more perceived control the customer wields, the more at-ease they will be handing you everything you need to succeed with them.
Make sure that your customers give you permission before sending them correspondences via email. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
Add a link that allows people to unsubscribe from your list. Avoid not having an unsubscribe link or burying it within your email to the point where it is hard to find. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.
These tips can upgrade your campaign in a huge way, but you need to use them to see results! Use them with any of your current projects, or apply them when you are drafting a new marketing campaign; you will soon achieve the success you have been wanting.