Do you understand Internet marketing? Are you using Facebook to its full marketing potential? Are you someone who is into traditional marketing that needs to know more about Facebook? No matter if you are new or an expert, these tips can help anyone.
Increase customer engagement by commenting on the things they post on your Facebook wall. This means you’ve got to monitor your wall regularly. This is particularly important if the comment that has been left for you is negative.
Try a giveaway as a way to boost your Facebook marketing. Offer free samples to your subscribers who share your information with others. Post who the winners are to your Facebook page; do this often to grow your business.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add colors and pictures to your page. Most users on Facebook are visual.
Don’t let your Facebook page become overrun with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Page administrators are able to put keywords in that will be filtered out.
Answer all questions and reply to all comments. Show that you appreciate their questions and comments, and give helpful responses. If applicable, send a link to a pertinent article on your site.
Use care in selecting your updates. Subscribers will lose interest quickly if the content you share isn’t valuable. Give them information they want, like how-tos or humorous posts. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Only post updates that are pertinent to your area of business. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. If you must talk about other stuff, do it on your personal page.
Don’t turn off the option that lets others post whatever they want to your page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Put pictures on your Facebook wall, but make sure they are professional. They will give viewers a nice picture of your company. If you want to use personal pictures, be certain to use great cameras and only post positive images.
Design your Facebook page to be similar in theme to your website. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. It will assist people with relating it back to your brand. When the two are unalike, people will be confused.
If you find it too cumbersome to log on and update your page each day, make use of a scheduling tool. Get a reliable tool that can post your updates at the time when your subscriber base is likely to be visiting your page. Try out a few different scheduling tools to find one that works the best for you.
Have followers recommend your page to their friends. Provide incentives like discounts or freebies for sharing content. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.
Do you have your own store? Utilize Facebook’s check-in feature. Let your customers update their status by checking into the store as well. This allows you to market to friends of your fans since they’ll see when their friends check in.
As your business grows, you may want to hire an employee dedicated to updating your Facebook page. The employee will be able to update your page regularly and keep your followers interested. And your fans can even share your posts with their friends.
If you have others post content to your brand’s Facebook page, make sure everyone’s doing it the same way. This will keep your company looking professional when on this site. Consider preparing the updates ahead of time so that colleagues don’t have to do this by themselves.
This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. But you must use these tips the right way. Watch your business grow through your marketing efforts.