As long as you are familiar with the pros and cons and dos and don’ts of using mobile devices as a promotional tool, mobile marketing can prove to be an exciting venture that improves your overall marketing strategy. Using mobile marketing can give you excellent exposure, while saving you a lot of marketing money. This article will help you unleash the power of mobile marketing with the following tips.
Do not send irrelevant texts to your customers. Ensure that your message is relevant each time you actually do message them. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
Having a mission statement can help keep you on point with your mobile marketing message. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
Set the times that your MMS text messages are sent to your customers for normal business hours. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Mobile marketing is a great way to make you more profitable. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. Both of these areas are ideal starting points for expanding your mobile marketing campaign. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. To build a plan you will want to look far into the future.
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Act appropriately.
Do not assume that everyone will understand what abbreviations mean. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.
Location is essential. Unlike other marketing types, this kind of marketing can find your location. This gives you new ways to market based on location that you can’t otherwise use. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.
Use mobile-friendly maps and driving directions on your site. Lot of people use their phones to help them navigate to their destinations. Make yourself accessible to them. Your maps should be readable on any mobile device, as well. A link that leads to Google maps is essential.
Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. Most possible new customers will see your messages as spam.
When you begin implementing these tips, you will discover that mobile marketing can help you to reach a larger customer base. The tips you learned can help get you started on the right path.