If you have, or plan on having, a website that is used to generate a steady income, you will need to learn how to use social media marketing to your advantage. This is an excellent way to become well-known online, include established customers in your activities and draw new customers to you.
Answer any questions your followers ask and respond to comments they make to engage them in conversation. Thank those that mention your name, and answer any questions they may have. If you do this, your followers will have a better opinion of you. Your goal should be to further your online presence as both an individual and as a professional.
Social Media Marketing
Before entering the world of social media marketing, devise a plan. You need to know the basics: how much time and money to spend, who to put in charge of social media accounts, and what you want each page to look like. As with any other campaign, you should set a timeline. Stick to your plan as firmly as you can, and you will find success in social media marketing.
Give offers that are exclusive to your followers on social media. Add in something that no one else is offering to get people to want to like your page. Running a contest is a great way to show fan appreciation. If that is not something that interests you, try offering them an exclusive product or service. You can make important announcements about your business on social media sites as well.
Get a popular blogger to write on your website or you can guest blog somewhere else. Either way, readership will increase. When guest blogging somewhere else, make sure they let you link back to a website of your own. Also, afford your guest bloggers a similar courtesy. The blogger’s followers are likely to come check out the post as well as your site in the process.
It is crucial to reply to comments and reviews as soon as possible, and with a professional tone. A quick response can have a significant impact on the success or failure of any social media marketing promotion. You must respond when you get a negative comment or review. These posts can have a harmful effect on your business if you do not address them. If you react to them quickly, it can help burnish your reputation by making you appear more professional.
In your website content, mention your social media efforts. This can be done with an article, or a simple post on your Twitter account. Thank your fans for showing an interest in your social media site. Articles like this tend to go viral very fast.
If you are adding content to Twitter often, you will get exposure in your friend’s Twitter feeds. With Twitter it is very much about volume and quality. You need to post often. A good trick is to always keep it short and sweet. This way, you can split one main topic into a few different tweets.
Add a tag when you post on twitter. Tags are what you see after the # symbol. These let you make sure that your updates show up in your group subscriber feeds. Figure out a way to cater to your audience and you should see big difference in your success levels.
Come up with good titles for your posts. Have the titles use keywords that are relevant to your industry and your products. If the video has real value, it should be easy to find by attaching significant keywords that you know your visitors will use.
Using LinkedIn with your social media marketing strategy is always a smart move. In fact, you can link your pages directly together using a blog app. After your article is posted, it shows as updated on LinkedIn. This not only helps you save time, but doubles your exposure–both LinkedIn friends and blog readers will get your update.
Track your campaign’s progress. Create measurable statistics that track your new activity and followers. Examine the link between your actions and your statistics. Figure out which decisions had the best results so that you can improve your strategies. If you don’t follow your results, you won’t know which aspects of social media marketing are paying off.
If your company already has a blog, incorporate it into your social media marketing campaign by announcing your blog updates on your other sites. This gets your social media followers in the loop by alerting them that your business just posted something cool.
Research what is being done by your competitors. Look at their profiles and keep track of what they share. You could choose to do something similar and struggle for the same target audience or try developing a strategy they have not thought of yet to reach out to a different target audience.
A surefire way to create buzz around your company products is to conduct online Q&A sessions about the product. This is a great way to educate potential customers about what you have to offer, and about your business. Since the sessions are interactive, they can make your business feel more personal and relevant to the visitor.
As your social media marketing presence increases, you’ll see a small increase in site traffic and then an increase in customers. Use the social media marketing advice above to begin making your successful business an online powerhouse.