Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Work for your customers. Knowing the goals and desire of your buyers is the fundamental principle of mobile marketing. If you’re having problems figuring out what your customer wants, this can cause both of you to be confused. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Attention spans are short, so use a short message which includes your company’s name.
You must learn to say a lot with just a little when you are building your mobile content. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Brevity is the crux of mobile marketing communications.
Your friends can be a helping hand when you are testing out your campaign. If you can afford it, you might even want to hire someone to give you an objective opinion.
Remember to treat people on the telephone how you would like to be treated, like busy people. Act accordingly.
Use a short code that is dedicated. This will cost you more but serve you better in protecting your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
You should be able to give feedback on your ads and find a connection with a customer. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.
You should link your website to your social media site to get more exposure. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
Remember, it is harder to navigate through your website using mobile equipment. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. You could unintentionally cause your recipients to feel as if they are being harassed. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Keeping your word means a lot to your customers and instills trust in your business.
Location is important in traditional marketing, and can be even more important in mobile marketing. Much different to other marketing types, mobile marketing allows you to key in on your exact location. You have the opportunity to tailor your advertising based on distinct locations. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
Learn as much as possible about your customers. Base your strategies on facts and observations. Do not invest in a campaign that does not correspond to your audience. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What type of operating systems do they use on their phones? By knowing your audience, you will understand how to communicate with them better.
Although it can sometimes be irritating, there is much potential when it comes to mobile marketing. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.