Have you added your business to Facebook yet? If not, then you are definitely missing out on some great exposure. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Continue reading for some great advice about Facebook marketing.
Facebook is primarily a means of sharing content. It’s for more than sharing photos and playing games. Use it in this way. Compose actual blog postings and make sure your posts are promoted via other channels as well. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
The most important first step to Facebook marketing is to build a solid fan base. Wait on marketing your products until you have a fan base. This will allow you to market to a larger audience so that your expenses do not go to waste.
Don’t forget to discuss your business on other Facebook pages. Posting on Facebook pages that are not your own can get you a lot of attention. Make sure your posts get the attention you want. If you feel like you have worthwhile things to say, you should post on other pages. Don’t spam others.
Select your updates carefully. Your followers will become disinterested if you aren’t sharing content that they can use. Updates ought to be fun, informative and useful. Providing your audience with good updates can help with your success.
Offer a reward for someone liking your page. Having a lot of likes brings attention to your page. Think about offering something that is free and exclusive when they “Like” your page. You can also enter them into a contest if they like your page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Give your followers something to sign up for. Offer them something of value when they register so that people will be more likely to do so. Consider holding a contest or sweepstakes.
You may find some difficulty the first few weeks of using Facebook. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.
Allow people to “share” your posts and updates. People from your audience will tell others about any valuable information you have on your page. Facebook is all about sharing and interacting with other people. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
Seek out opportunities to show your expertise. You can gain much knowledge about leadership within your niche on Facebook. Try finding opportunities to answer some questions and posting relevant comments to your field. This will help you familiarize people with your brand, which means there may be more fans.
Try your best to respond to each and every comment that you get. Respond to comments on your page and comments in your inbox. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.
Make your Facebook page design similar to that of your website. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. It helps give personality to your brand. If it is totally different, it can be confusing.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. The time is now to add your company on Facebook. Regardless of how experienced you are with Facebook, there is always room for improvement. What you’ve just learned will help.