Do you wish for millions of people to see your business? Were you aware that Facebook could assist you with that? There are a ton of people on Facebook, and they can spend money with your business, if you know what you are doing.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Give Facebook advertisements a try. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. If you want to reach a lot of people all at once you should try buying an ad on Facebook. The cost is negligible compared to the potential gains.
Do not ignore any questions or comments that are asked of you on Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Never hesitate to share links within your Facebook page to address a visitors needs.
Offer an exclusive product to people who “like” your page. New likes have the opportunity to draw a lot of attention to your page. It is appealing to users to get a free gift when they give a page a like. A contest is a good idea as is a coupon or discount. If they want the item you’re giving away, they won’t mind subscribing to your page.
Offer an easy way for your followers to sign-up for contests. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Hide some of your page’s content from those who haven’t Liked the page yet. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
A group is a great idea for a company. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can give your customers valuable information and let the whole group in on deals and promotions. You’ll build a personal relationship with your fans this way.
Don’t think that you should update your page if what you have to say has nothing to do with your content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you wish to share personal information, do so on your personal Facebook page.
Only add photographs to your Facebook profile that are professional. They will really help raise the perception of your company. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.
Try your best to respond to each and every comment that you get. This not only means to respond to people who comment on your profile, but the comments in your inbox too. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
As you now know, Facebook is an excellent marketing tool. Millions of Facebook users have the potential to connect with your business. Use what you have learned; you will be able to profit, and grow relationships with your customers. The possibilities are truly endless.