Whereas mobile marketing is a key aspect of good business, it’s not something that is easy to understand, so do your best to create the right market to guarantee success. This area has many facets, and choosing the right plan of attack is critical. Here are a few ways you can succeed with your mobile marketing strategy.
Never randomly message your customers. Always make sure that what you’re messaging them about is relevant and important. Nothing will sink a business faster than random, bothersome messages. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. That way you make it easy for those who use smart phones to visit your website and access your coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. They need to be able to understand and absorb your message in that brief period.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. You have to get right to the point and make it short when using mobile marketing.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Follow the same principles you have used in your previous campaigns.
A home base is essential for your standalone mobile platform. Your campaign is about getting people to your home base or bringing them back to it. It is important to note that your whole business should never revolve around a mobile platform.
Be sensitive to customers sleeping hours when sending out text notifications. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Use unique, dedicated short code. You will pay more for this service, but it will assist you in protecting your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Remember that people who are using a mobile device to see your website will have a harder time navigating. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. You could unintentionally cause your recipients to feel as if they are being harassed. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. This honesty will go a long way to building trust in your brand.
Don’t neglect your website in your mobile marketing campaign. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. Regular customers who visit your site will then know how to access your business anywhere they go.
Mobile marketing can propel your business forward, so it is important to understand the techniques to utilizing it properly. Understanding mobile marketing techniques will help you to choose the marketing methods that will fit best with your company’s needs. The tips you’ve read here are a great way to start your mobile marketing success.