Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Put your customers first. Mobile marketing is based around knowledge of what your customers need and want. If you are unable to determine what consumers want, you are unlikely to win their business. Therefore, when you first meet a customer, you should try to find out exactly what they are looking for.
Especially when it comes to your mobile website, you must remember that less is more. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. In the mobile marketing universe, brevity is highly prized.
If you are not an expert on designing for a mobile audience, then by all means, hire one. Developing an appealing and effective mobile site may be a major challenge. Outsource this to qualified candidates if you want things to go smoothly.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If you can afford it, you might even want to hire someone to give you an objective opinion.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign. Look to this formula as a guide to give your campaign long-term success.
You may have been aware of the ability to offer free applications to your customers, but it also easy to create those applications yourself. You could create an app to help your customers select the product they need or learn more about a topic related to your industry. You have a wide range of features to choose from here.
Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.
Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
Make it simple for your customers to forward your mobile marketing ads to their friends. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.
As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. An app which doesn’t actually serve a purpose will be overlooked and ignored.
Utilize an A/B testing process on the homepage of your mobile site. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Come up with two versions of landing pages and see which nets more transactions. Keep whichever page is more successful.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. This can be extremely intrusive. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Making promises and keeping them builds trust among your consumers.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. This approach will help you to gain new customers.