If you think that email can no longer be used as an effective marketing tool, think again! While email promoting was first on scene after the popularity of the Internet took off, it has not outgrown its uses. New strategies and techniques are constantly being made to make marketing emails effective and fresh. Check out the tips below for ways to put email to work for you!
Be sure that you’re not sending out marketing emails that are unsolicited. Messages sent to recipients who did not request them are at risk of being marked as spam. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
Try to send only one email campaign message each week. Remember that your subscribers are busy, and that they probably receive a lot of email each day. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.
Do not generally waste your time, or resources, sending out important e-mail marketing around major holidays. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. There are some exceptions. Emails about special promotions like Black Friday are exceptions to this.
An email marketing campaign that offers more options to subscribers will generally be more effective. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them. The more control they have over the process, the more comfortable they will be.
Always include an unsubscribe link in your emails. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.
Educate yourself on what you should not do by checking out actual spam messages. Sign up for a free email account, post your new address around the web, and watch the spam roll in. Learn from this spam to design email that look as professional as possible. Taking steps to set you apart from spammers will give your brand a boost in credibility.
Always take feedback seriously when it comes to your e-mail marketing campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. Passive feedback can be much more subtle, and may even be undetectable by your readers. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Don’t put out emails that use images to give people information that’s critical. There are lots of emails that don’t show pictures automatically. This can make your messages ugly or even unreadable if they are too reliant on images. Use clear text for your important information and use descriptive alt tags on all of your images in your emails.
It is vital that you always get permission before adding someone to your email promoting list. People may consider you to be a spammer if you do not do this. If your service provider gets complaints they may ban you from doing business there.
This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. A result of not having valid addresses is that valuable time is wasted by having to track down correct addresses and resend emails. This can be a waste of your time!
Make each email message you send out for business purposes somewhat personal. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. Your customers will be a lot more impressed if an important person, such as your president or another high-ranking executive, sends the message.
Marketing emails continue to be a valuable tool. By using the advice in the article above you will be able to make your marketing with email attempts successful. Using these strategies will help you be successful for some time to come.