Mobile marketing opens huge vistas of opportunity for your business. There is a large, mostly untapped audience of mobile users. The market penetration rate for smartphones, tablets and other mobile gadgets is really high.
Begin by building up your mobile marketing database. Refrain mindlessly adding phone numbers in your marketing database. It is important to get permission before you begin. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Do not contact your customers just for the sake of contact. If you contact your customers, make sure you are contacting them with a purpose. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Write less but say more with the mobile content on your website. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. When you are dealing with mobile marketing, you should just keep it simple.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. Consider hiring someone to test out your system in order to get an unbiased viewpoint.
You can grow your profits by using mobile marketing. Tons of people now use their phones for checking email, communicating, and even downloading applications and updating social network profiles. Both are great options to market your business. Marketing is about bringing what you have to offer to a place where customers can see it.
Mobile marketers that are successful take it slowly and go forward to grow. Take this same approach. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Try everything you can to reach potential customers.
While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. If not, you risk losing customers due to technical problems.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
Try two different pages, called A/B testing, for your mobile page. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Going forward, use the most successful page.
Location is everything in mobile marketing. Unlike other marketing types, this kind of marketing can find your location. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
As mobile devices become increasingly popular, so will mobile marketing. Soon the vast majority of people will own a phone and mobile marketing will be one of the most efficient ways of reaching them. Use our tips and your mobile marketing campaign will soon expose your business to a new range of consumers. This will put you one step ahead of your competition, and give you that edge that every business hopes to achieve. Have fun with it and good luck with your efforts!