If you are a business owner, many, if not most, of your customers have one or more social media accounts. Therefore, it’s a good idea to put your business on one of these social network sites, as well. Do a little poll within your existing customer base, and see which social networking sites they are part of.
Create a blog and try and keep the content you add relevant. Post any promotions or sales you have via your blog. It is also the perfect place to release important information such as location and hour changes. Be certain these are included on your blog too.
Be very careful before you employ the services of marketing companies who specialize in social media. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don’t know any better. These companies use proxy servers and registration bots to create thousands of accounts on Twitter, YouTube and Facebook. Your money will have been wasted sending you marketing message to accounts no one will ever see.
Invite everyone you know to your page when using social media marketing. Some of these people may not be interested in your business right now. However, letting them know it exists and giving them a way to share the news with others may help you land big deals and important clients.
Be sure to link all of your social media sites to one another for the best results. Put up links on your site or blog to your Facebook, YouTube, and Twitter accounts. On Twitter, include in your profile a URL that links to your Facebook page and blog. Linking your social media profiles together will potentially increase your customer base.
To really increase your follower base on social media sites, you need to go beyond just selling products. Generate posts that relate to your niche. These could include stories or perhaps external provider links can be made available from within your industry. Run contests, post pictures and ask questions. Encourage your followers to interact with you. Get your followers to identify with the product rather than just see the marketing message. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.
When you post on social media sites, make an effort to always display a humble attitude. Even if your company is massive, followers won’t be impressed by posts that are filled with arrogance. You don’t hold any sway over your social media followers or other customers. Without them, you are nothing.
For social media profiles, it is a good idea to have both a button for the RSS feed of updates and prominent buttons to click to link to your business website. The buttons should appear on all pages, profiles, blogs, emails and signatures. You may want to consider adding a link between profiles so as to get your audience to find you on your other sites.
You can use the Twitter API to automatically tweet certain messages at a given time of day or in reaction to an event, such as a blogger posting something. You could also post links to influential, interesting bloggers’ content. They will enjoy the exposure, and the followers of your posts will enjoy the great content you provide.
Social media marketing is not all about advertising your products. You can learn a lot about your potential customers through social networking. They might even interact with you directly and provide you with feedback about your brand. You can think of social networking as both a place to interact with customers for customer relations, as well as a place to promote your products.
Learn everything you can about social networking sites. You might keep a Facebook profile already, but using it for business is very different. There are many resources on the net that can help guide you with these problems.
Don’t stick with only one social media website. Most of them are free, so it’s easy to use quite a few of them. Although Facebook is probably the best tool, you shouldn’t forget to use other forms of social media, such as Twitter and even Myspace. You have a greater chance of success if you implement many types of media outlets.
Market research using social media can help develop new products and services. Most people who use social media enjoy the opportunity to share their favorite products, opinions and ideas with others. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.
As you are now aware, making the most of social media sites is a profitable way to get your business known. These sites offer you the opportunity to interact with customers and attract new customers as well as advertise your store, products and principles. Dive in and see what happens!