It is essential to have a clear grasp of how to correctly do marketing with email. It’s obvious that you need to avoid spam filters and entice the reader to open your emails, but are there techniques you can use to further increase the effectiveness of your email marketing campaigns? Continue to read this information for valuable information.
Do your best to keep your email message personal. As with all other marketing techniques, customers usually do more business with those they feel a connection with. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
To make your customers enjoy getting your emails, provide them with discounts and also promotions that are only available to those on the mailing list. These types of emails will provide your customers real value and encourage them to tell their friends about your company. In fact, a referral program is a great way to grow both your email base and your customer base.
Make use of A/B testing for variations on your subject lines. Choose an email and use two different subject lines to see what works better. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
Stay consistent. Make certain that your emails consistently utilize your company’s logo and colors. The font you select should be easy to read. People will begin to recognize the emails that you send and look for them. In e-mail marketing, familiarity is very, very important.
Don’t send out emails without getting the permission of the person you’re sending it to. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. Many customer are put off by receiving spam and it may hamper your relationship with your customer.
Make sure your emails contain unique and informative content rather than simply promotional material. Information that is useful to readers and can’t be found on your site is particularly appreciated. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Avoid sending emails only when you want sales, and be sure to send emails on holidays.
In general, do not send important marketing email on or around major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. This is not a hard rule and some holidays will require communications. These emails can be things about Black Friday or other holiday sales your company may be having.
Do not depend upon graphics-heavy emails in your campaign. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
If you want your marketing emails to be effective, give your customers lots of options. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. The greater amount of control that your customers have over this, the more comfort they will experience.
The tips you’ve just read can take your campaign from spam to spectacular, but only if you put them into use. You can use these tips to improve your current projects or start working on a brand new campaign.