Facebook is more than a social media, it’s a marketing platform that anyone can use. Whether you want to target retirees in America or kids in Brazil, you can make it happen with Facebook. The best strategies for using this form of marketing are found below.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Keep an eye on your all and any twitter messages that contain your company handle. Pay special attention to posts that express a complaint or a request for customer service.
Use Facebook to connect with your customers. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Create your content with this in mind. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will realize that Facebook will help drive high traffic!
Don’t forget about your existing audience. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. You should ensure that your audience feels appreciated. This will help them engage themselves in your brand.
Companies like car dealers may not need a page on Facebook for their business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Use ads instead of a Facebook page in this circumstance.
Give your followers something to sign up for. Offer them something of value when they register so that people will be more likely to do so. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Hiding content from non-fans is a great way to turn visitors into followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Create a group for your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can let your group know about special discounts, as well as other information that is useful to them. This is a really good way to engage your customers.
Make sure your followers can easily share your content on Facebook. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it. Facebook lives on sharing and interacting with others. The harder you work to provide great information, the more likely it is to be shared far and wide.
Always establish a clear purpose for your Facebook page. Don’t just have one to have one. Is your page informing your customers on your latest deals, sales and promotions? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.
The most important part of posting on Facebook is establishing long-term ties with other users. This is similar to a face-to-face meeting, where cultivating relationships established on Facebook requires a long-term investment of time. A good way to strengthen relationships is by always offering fresh and helpful content. Don’t forget to reward your loyal customers through promotions and deals.
Respond to all comments that are left for you. Do not neglect the messages directly on your page or your inbox. Although this will require hard work and dedication, you will be rewarded with loyal customers.
Make your Facebook page design similar to that of your website. You should match your webpage colors to those on the wall of your facebook site. People can easily connect your brand to your page this way. Making it completely different, however, will only serve to confuse your loyal customers.
While you can run a contest, post coupons or even engage your customers in conversation on Facebook, determining which option will best increase your profits is key. This article showed you several useful strategies that have worked for pros. You must implement them within your campaigns now.