If you believed that email was no longer an effective marketing technique, you were wrong! While e-mail marketing was first on scene after the popularity of the Internet took off, it has not outgrown its uses. New strategies keep popping up that help marketing emails seem fresh yet effective. This article discusses some tips that can make email work for you.
Don’t send out emails to people who don’t want them. When you send out your emails to everyone, many people will mark them as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
Make your emails personal to help attract consumers. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Before getting involved in an email promoting effort, you must obtain permission to email each person on your list. If you don’t, you could get a lot of spam complaints or lose customers for good.
Do not send emails encouraging people to ‘buy now’. [REMOVE] If you do so, your work looks like spam. Your subscribers are savvy, and they know that your goal is to sell products, so focus on building a stable, professional reputation and relationship with them. Your customers will most definitely appreciate this and are more apt to make purchases from you because of it.
Don’t send emails to subscribers without their consent. Anyone who spams in any format will instantly receive a negative reputation. You could lose customers and get reported for sending unwanted emails.
Don’t send more than one e-mail marketing message per week. Remember that your readers probably get a lot of emails everyday. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.
In general, don’t send important email marketing messages near holiday time frames. People are often not at work and are busy with families, not checking their emails. There are exceptions, of course. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
Always have a link for people to easily unsubscribe or opt out of your email list. Make it easy to find so that people feel comfortable about receiving your emails. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.
Use email previewers to your advantage when using preheaders. A preheader is simply the first line from your email’s body text, and it’s placed in a prominent location. Several popular email clients, including gmail, display this information on the same line as the subject, so it can grab the reader’s attention.
It may sound obvious, but it is very important to ensure that you store correct email addresses. It can be a waste of time to have to resend emails and hunt down addresses from numerous returned messages when addresses were invalid. This can be a waste of your time!
Get your customer’s name when they sign up for your email marketing list. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. This personal connection helps recipients feel visible rather than just one of the crowd of people who are receiving a bulk email. This will make them more interested in your emails.
Always test out how your email messages will show up on a lot of different electronic platforms. Make sure you try viewing your email with different browsers, email clients or devices. Emails can vary on how they appear in different email clients, such as Linux Gmail or Windows Hotmail.
If you have developed a strong brand image, make sure your emails reflect this branding. Use the same colors in each email and do not forget to add in your company’s logo in each email. When your brand has earned trust and has a good reputation prior to the emails being sent out, these emails will simply take full advantage of the good name that you have.
Marketing via email has changed over the years, but it is still an effective tool for reaching your customers. Take what you’ve learned here to heart and always be ready to implement new and innovative email promoting methods. This strategy will serve you well for years to come.