Mobile marketing can be pretty exciting if you know what you can expect from working with mobile devices in an attempt to promote your business. If used effectively, it can significantly increase your business’s visibility. To make sure this happens, try reading the tips that follow.
Begin by developing an appropriate database. Use ethical techniques when adding numbers to your database. Get permission before adding anyone’s cell phone number to your list. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
You should never send messages to your customers without a good reason. When you message your customers, be sure that you have something important to tell them. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Send content that you would want to receive yourself, something that is of benefit to the recipient.
The key to mobile marketing is to keep your message short and to the point. Make all of your mobile marketing memorable and to the point.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Stick with your principles and follow your mission statement.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. It’s imperative to distinguish yourself from your competition.
Mobile platforms that are designed as standalone also need home bases to be successful. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. It is important to note that your whole business should never revolve around a mobile platform.
Your recipient will, probably, send out the mobile marketing ad if it is easy for them to do so. Always make it easy for consumers to pass your mobile message on, and give them an incentive if they choose to do so. This can instantly boost your ad campaign.
If you are going to use a mobile app for your company, be sure its contents are useful and relevant. If your customers feel that your app is unnecessary, they will not use it.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.
As you are developing a mobile website, you should also be including search engine optimization techniques. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
Use A/B testing on the mobile version of landing page. Testing is crucial to determine what is and is not working for visitors to your mobile page. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Proceed to move forward using the most successful one.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. Improperly used SMS can backfire against you. Most people will get tired of receiving messages from you if you intrude too often. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Making promises and keeping them builds trust among your consumers.
Add maps and directions to your website that are mobile friendly. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Customers that can find you are customers that can buy from you. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Give your customer access to precise directions by including a built in Google Maps link.
There are many things to consider when planing a mobile marketing strategy. These tips will give you ideas on what you can do.