Facebook is popular with people all over the globe. The millions of users there want to know about your products, too. Like the idea of marketing on Facebook? Read on for some great tips you can use.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you really do award the prize so you will be viewed as an honest businessperson.
One method for generating interest in your business is by having a giveaway. Offer free products or discounts to subscribers when they join. Make your winners viewable to maintain the legitimacy of your contest.
Try to use Facebook ads. Posting on your page only goes so far. Purchased ads can make a huge difference. The cost is negligible compared to the potential gains.
Facebook Offers is a great tool for promoting giveaways and contests on your site. Set up your offer and turn it into a Promoted Post on your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Check comments on your Facebook page regularly and respond promptly. Thank people that answer questions for you or provide other valuable information. Share links to your site or FAQs page to help answer common questions.
A fan base is something that you will want to expand as much as possible. Having an excess of 5,000 fans is best. If you have that may fans, you can see some real success.
Why not buy an advertising space on Facebook? Your ad can be customized so that people in a specific age group or gender can see it. You can also make sure you stick to a budget. One of the advantages is that a long term commitment is not required. Your ad can be taken down at any time.
When you choose to update your page, be careful about it. Your followers will become disinterested if you aren’t sharing content that they can use. Your content should entertain, educate or offer some help. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
Don’t ignore any comments or posts that appear on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Have different links that your visitors can sign up to on your Facebook. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Facebook isn’t necessarily the best choice for all companies. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Always allow people to comment on your page. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Put pictures on your Facebook wall, but make sure they are professional. They will really help raise the perception of your company. If your photos will be of personal nature, ensure that a high quality camera is used and you refrain from posting pictures that can shed a negative light on your brand.
As mentioned, all kinds of people are using Facebook right now. Marketing here can really be a boon for your business. Keep the things you’ve learned about in mind and watch your business grow.