Since social media has become so popular, it is no wonder why many people have been using Facebook for marketing. If this interests you, there are a few things you should know before getting started. Read the article below for some great tips.
Always post a link to any new content on your site to your Facebook wall. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to post the offer and then change it to Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Make sure to build a fan base when marketing on Facebook. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After that threshold has been reached, your conversion rate is going to start marching.
When a person “likes” your page, reward them with a unique gift or special offer. Likes can get your Facebook page a lot of new attention. Think about offering something people are going to be interested in. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give them something they like, they will probably not hesitate to “like” you.
Always respond to people when they make a post to your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Get your followers involved in your business. They can help you make sound decisions. People enjoy being on the “inside.” There is nothing better than involving your fans in some of your business decisions. A good idea is that asking them what they like to read on your blog.
It could be difficult to get started with Facebook marketing. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This widget allows customers to easily connect to your business’s Facebook page. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.
Informing your customers through Facebook is crucial. No, you don’t need to post five times every day, but you should post consistently and often. Your updates should have lots of content and contain information customers are interested in.
Run some competitions from time to time to get a certain amount of “Likes” on your page. You can offer a discount as the prize or something that is free to the winner. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.
Mirror your social marketing pages to the content on your website. For instance, use the same colors in both places. Visual cues make branding easy. When the two are unalike, people will be confused.
Event sharing can help increase interest to your business’s Facebook page. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” This is an excellent tool for reminding your customers of the event.
Reply to all negative comments on your page. Just ignoring it leaves the impression you don’t care about those who disagree with you. Handling it the proper way can help people admire it and want to together with you later much more.
As you can now see, Facebook marketing isn’t all that difficult. You just have to keep in mind that you’re not going to see success in one or two days. Exercise patience, and apply the tips in this piece.