Your sister, brother, and parents may have a Facebook page. It is even possible that your Mom or Grandma are on Facebook, too. Knowing this, are you aware of whether or not your customer base uses Facebook? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Talk with fans regularly to see what they want. Be aware of whatever people post on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. Your fans are your customers, so always listen to them.
Consider organizing a giveaway as a means of generating interest. Offer these free items to those who subscribe to your page. Just announce a winner and repeat the promotion as necessary.
If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Always keep your current customers in mind. There are people that just want likes and then they forget about existing fans. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This will help fortify your brand and personality.
Don’t forget to discuss your business on other Facebook pages. When you do so, you can get some good attention on your brand. But, be sure it is positive attention. You should be posting when there is something important to say. Spamming is something you should never do.
Hide your content from non-fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Work hard to keep your Facebook fans informed. Posting once daily is generally sufficient. Keep your content quality driven at all times.
Always post high quality photos on your Facebook page. You want the photos to reflect the professional nature of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Try responding to every comment you receive. This means inbox messages and comments on your page. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Try to engage an open forum on your page. Let conversations run wild, but ensure they’re well moderated for spam or offensive content. If you delete something or ask people to stick to a topic, you risk offending them. Intervene only when there is inappropriate content on your page.
You can use contests and competitions to help get likes for your business page. When you reach a certain goal, give a freebie or special price to the winner. This is a great way to get subscribers.
Brand your Facebook page like you do your website. Keep the same color scheme on your page. It will make people think your page is related to the brand you represent. If you do things entirely different, customers will only get confused.
What doesn’t work with Facebook marketing? There are certain things you should avoid. Examples of all of them abound. While best practices are normally easy to find, how many people take time to look for worst practices? Learn what you should not do.
See if any of your customers would want to post their reviews on your page. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. This will help your customers make an educated decision on your product.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The harder you work, the more rewards you’ll see.