Facebook is orders of magnitude more popular than the second-most-popular social media site. More people are joining every day. Therefor, it is a great tool for a business’ marketing strategy. This article shows you how it’s done.
Always be as professional as possible in your Facebook marketing campaign. Although social media is relaxed, you should never post anything that could be deemed unprofessional. Folks will have more respect for what you do if your tone stays professional.
You can easily engage followers on your profile by replying to their comments and concerns. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Make sure to reply to all inquiries or complaints.
Try making a group versus a page. Groups are like little communities where your fans can interact together. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Answer any questions and respond to comments on Facebook. Thank people that answer questions for you or provide other valuable information. Never hesitate to share links to the site if there is an article that is on point in answering their question.
The key to successful marketing with Facebook is having a strong base of fans. Having an excess of 5,000 fans is best. When you reach that goal, you get more followers from promotions.
Know when you should and shouldn’t post on other walls. You can gain attention from others’ Facebook pages. Remember that the comments you leave on another page should be professional in nature. Only post to another page when it is valuable content. Spamming other peoples sites can have negative consequences on your own site over time.
Your want to post content with value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Steer clear of selling too much, however, or you may tire your followers too quickly.
One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. A great way to start is to add a Facebook button to your website. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.
The photos you post on your Facebook page must be nothing short of professional. These photos need to have something to do with your business. Using a good quality camera will provide a positive impression of your brand whenever you post photos.
Find a way to excite your followers into page interaction with both yourself and others. For example, if a conversation begins on your page, let it continue. If you delete something or ask people to stick to a topic, you risk offending them. The only time it’s a good idea to take action is when people start to say offensive things.
Run a contest every now and then to see who can get the most likes for your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Ask customers if they’ll post their reviews on your actual Facebook profile. People love to read reviews and often rely on them to make decisions. Having your past customers share their experiences will allow prospective customers to make an informed decision.
Don’t forget about event sharing when it comes to Facebook marketing. For instance, those that enjoy trade shows can create events that will attract your target audience. Facebook automatically reminds your customers of the event.
As talked about before, there are few websites as powerful as Facebook for marketing and sales. Given your new understanding of this piece, you ought to be ready to maximize your marketing strategies. Don’t waste time, get started right away.