Facebook is appealing because it reaches so many people and is so easy to use. Instead of ignoring its ability to help you with your marketing, investigate your options. See how the following tips can help improve your Facebook marketing campaign.
Hold Facebook contests. Offers can include discounts and prizes for users “liking” your page. Always award the prize though; you don’t want to be viewed as dishonest.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Depending on the offer, you may even want to promote it to people who aren’t followers.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Don’t forget the people that are already subscribed to your page. Some marketers focus on getting new subscribers instead of taking care of their exist audience. If you want your Facebook marketing to pack more power, then make your audience feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
You can offer prizes for Facebook “likes”. If someone likes your page it will get you a ton of exposure. Think about offering something that’s exclusive and free to those that like your page. It could be a sweepstakes of some kind or a free sample. If you offer something they want, they will likely click the button.
You don’t want to be sharing updates that are not actually related to your own content. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Use a separate personal account to share details about your personal projects.
Informing your customers through Facebook is crucial. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. Make sure you post content with important information that your target audience will find useful.
Maintain a constant relationship with your subscribers on Facebook. Growing your Facebook relationships take the same time and effort as real world relationships. Fresh and simple content is king. Don’t forget to reward your loyal customers through promotions and deals.
Regularly update your Facebook profile. If there are any changes, make the changes on the profile page. Keeping everything current helps your customers know what is going on. You might even want to rearrange the profile page in order to keep people interested and returning often.
Your posts should vary while staying on topic. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Frame your product or business in different contexts. You may be able to get them interested by sharing pictures or asking them a question about what they’ve just read.
Just because you have a lot of “likes” doesn’t necessarily mean you are meeting your marketing goals. You need to gear your marketing efforts towards people who are actually going to purchase your goods and/or services. Look at how people are converting and you will see how well your site is doing.
Remember that it is not easy to determine the tone of a post on your Facebook page. Facebook messages that read as if they were posted by a bot will cause readers to lose interest quickly.
Although it’s still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. You need to use it for your own benefit today. Take to heart all the Facebook marketing tips below so that you can really succeed.