It can be confusing to decipher the best tools and techniques that can market your business effectively. One of the most effective and time tested strategies for marketing to current and potential customers is email marketing. In the following paragraphs, you’ll find some tips that will help you use email marketing effectively.
The first commandment of email marketing is to never send unsolicited messages. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Create email copy which is personal and endearing. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Keep your branding consistent at all times. Your emails should all feature the same colors and company logo. Use a clear and legible font style. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. A recognizable brand is an important marketing factor, especially with marketing with email.
Ask permission before sending emails to customers. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. Sending out emails to large groups of individuals without permission might violate ISP policies.
You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Provide your readers with special content that they cannot get on your regular website. Include privileged access to special offers or sales for services and products. Send out holiday greetings and specials, not just when you desire something.
Avoid major email promotions around holidays like Thanksgiving and Christmas. Many people will never even see your email because they will not be near their offices or their computers. Of course, as always there are exceptions to this rule. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Creating brand recognition should be considered when developing your marketing emails. Because of this, it’s important to take some time and create a template that lets you put your colors, company logo and fonts from your site into your emails. This brand recognition will create a more professional appearance.
Make sure you have permission to send emails to your subscribers. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your e-mail marketing campaign, and in turn, your business.
As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. The screens of mobile devices lack the high resolution that computer monitors have and have less space. Design your emails so they are displayed on smaller screens too.
Using email marketing as a tool to market your business is a great method. Follow the advice provided in this article to develop an e-mail marketing campaign that exceeds the campaigns utilized by your competitors, and constantly look for techniques that will keep the content of your emails unique and compelling.