Facebook is a great place to stay in touch with others, including the customers of your business. Social media sites are something that tons of people use because they enjoy using them to socialize. Use Facebook as a marketing tool and watch your business grow.
Engage your customers by replying to their posts as much as possible. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply back, particularly if it is a complaint or someone who needs service immediately.
Organize some sort of giveaway to gain attention on your Facebook page. Encourage your visitors to join your page in order to be eligible for some free products. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
If you want to target a custom audience, you can do that. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Offer a reward for someone liking your page. You can garner lots of attention via “likes.” Try offering something exclusive and free to people for “liking” your page. You could give away a free sample or even a chance in a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
You don’t want to be sharing updates that are not actually related to your own content. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Try using your personal account to share personal project updates.
Put in real work to keep your fans up to date on your page. Do not post more than five times a day with updates. Keep your content quality up, and give your audience information that they really want.
Never turn off the function that allows people to post comments on your page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Update your profile on a regular basis. Should your business change, update your information on your Facebook page. Having an updated page is helpful to customers interested in all you offer. Try changing things on the profile page occasionally to keep people interested.
What doesn’t work with Facebook marketing? There are certain things you should avoid. You can find many examples of both kinds of practices. While best practices are normally easy to find, how many people take time to look for worst practices? You also need to learn what you should not do.
You should use a scheduling tool if you cannot be online to share your Facebook updates on time. Use it to release posts at times that your followers will be checking your page. You might have to find the one that will work right for you.
Your posts should contain a variety of content while staying on one subject. It’s important to stick to content related to your brand, but don’t become a one-trick pony! Figure out various ways to engage the fans that are reading through your content. Encourage them to submit pictures for a display, or raise questions they can interact with.
On your page in Facebook, make up a contest that will spark interest amongst your visitors. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page. Then, when the contest comes to an end, you can choose a person to win some prize.
Understand that just because you have lots of subscribers, it doesn’t always translate to a more successful business. Your focus should be on those who have the most potential to buy your products or to share with their friends. The key barometer of your campaign’s success is that all-important conversion rate.
Are you prepared to make the most of social media as a means to boost sales? Millions are using Facebook, so you need to use it to market to them. Use what you’ve learned in this article if you wish to reach out to a large group of people.