Email Promoting has been around since the first days of the Internet. While various spam folders and programs can block unwanted messages, proper marketing via email can benefit both you and your readers. Continue on for some helpful marketing via email strategies that will help put more money in your pocket.
Do not send out unsolicited email messages. Your emails will appear to be spam to those who are unfamiliar with your company. They’ll consider your email spam, defeating your marketing strategy. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient’s.
Use A/B testing to test out different combinations in your subject line. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Make sure that you get permission from any subscriber before you decide to send them an email. If you start sending out what is considered spam, the results aren’t going to be very good. You may lose many of your customers, which is the total opposite of your marketing goals!
Try using fewer graphics in your email campaign. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
It is very important that you gain permission from anyone before sending correspondence by email. If you don’t do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name. Many ISPs will put you on a blacklist for following inappropriate email etiquette. This could seriously undermine your efforts and strategy.
Make sure you use both active and passive feedback mechanisms in your e-mail marketing campaign. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. Readers generally aren’t even aware of passive feedback, on the other hand. There are many tools and software programs available that will tell you the links that get the most attention.
As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. You’ll have much less screen area to work with on these types of devices. Recognize the constraints of mobile devices and always be sure that your emails can be easily read, regardless of such constraints.
Mix up the format of your emails every once in awhile to keep things interesting. For instance, if you usually send HTML emails, try using text format for a change. Create an emotional bond with your customers by making your message well written and by including personal touches.
In the middle of the opt-in process, you should ask for at least the first names of your customers, if not their first and last names. This will allow you to include their name in your marketing emails, giving the mailings a personal, friendly touch. This will help build customer relationships.
As you can see from the article above, if the email promoting message is done correctly, the viewer is not even aware you are trying to sell them something. When your messages are of value, your subscribers will look forward to receiving them. This can really help potential clients to associate a positive image with your brand. It will lead to a loyal customer base who will happily splurge on your services or products. The tips you’ve read here might just lead you to great marketing with email success!