These days it seems as if everyone has a Facebook page. Maybe even your grandparents use Facebook. Are your customers there too? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.
Facebook needs to be thought of as a place to share with people. It is not just a place for chatting, but a great place to share content too. Treat it that way. Use Facebook to promote your blogs from other channels. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
An effective marketing strategy is to offer a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
Offer an easy way for your followers to sign-up for contests. You can provide incentives for people to do so, which will make communication easier going forward. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Never make the assumption that Facebook is the only game in town when it comes to social media marketing. This website is a great place to start with, but there are other sites out there that cater to different people. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
It is sometimes difficult to begin using Facebook as a marketing tool. You can start by placing Facebook buttons on your website. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. When someone starts following you on Facebook, they will know more about your business.
It is important to understand the reason for your Facebook page. Do not just have a Facebook because it is the “in” thing to do. Do you want to talk to your customers through it? Or is it so they can communicate with you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. Offer discounts or a freebie to the winner after you have met your target goal. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Have the design of the Facebook page be like the one on your website. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. It will assist people with relating it back to your brand. When the two are unalike, people will be confused.
Update your profile on a regular basis. If you have any business changes, make sure you change your Facebook page. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. Regularly changing up your Facebook page will make people want to keep coming back.
Don’t overdo your Facebook updates. This allows the messages to be sent to every one of your followers. Only use it for real news events that are important to your followers. They are not for promotional offers.
Ask customers if they’ll post their reviews on your actual Facebook profile. People that want to purchase what you’re offering will enjoy reading through reviews about these things. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.
You probably have a Facebook page, so you are aware of what customers do, see and would like to know. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The more you work on this, the more money you’re going to make.