You may have heard about mobile marketing, but not be quite sure what it is. There are many ways you can advertise your business through mobile devices. It can be hard to know which approach would be right for you. Use the tips below to help you begin.
QR codes can be a great way to reach out to your technology-friendly clients. Those with smart phones and appropriate mobile devices can easily access specials or your website. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. A QR code is an easy way for a consumer to find more information on your interesting products and services.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. Creating an attractive and appealing mobile site can be incredibly difficult. It is best to hire a professional to handle this task.
Observing your competitors successes can be a great method for keeping abreast of newer trends. You must be unique from your competitors.
Every successful mobile campaign should have a home base. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Avoid developing an entire business around your mobile platform.
Finding ways to add feedback when people receive your marketing ads is great for finding out how they like what you’re doing, possibly making them a customer too. Continue to solicit customer feedback from those who seem willing to give it.
If your business decides to have a mobile app, be sure that your users will appreciate using it. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Utilize an A/B testing process on the homepage of your mobile site. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Then use the one that gets the most conversions.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. SMS can work against you because it is tied to mobile device notifications. It can feel very intrusive. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. Honesty will build trust and loyalty for your brand.
Location is everything in mobile marketing. Mobile marketing can tell where you are, which is unique in marketing. With mobile marketing, no customer is out of your reach. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. Your existing prospects will most likely be more receptive to updates and text messages than newer prospects. Mobile marketing used for new consumers is often regarded as spam.
To attract local customers, put mobile friendly maps on your website. Customers searching for a real location will be able to quickly and easily access your store information and address.
You can encourage customer participation and enhance your brand recognition with QR codes. You can use these codes to pass on various discounts to your customers. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.
Mobile marketing is the subject of furious debates all over the Internet. Every business takes their own unique approach to marketing. What works for one type of business may not work well for another. These suggestions will help you know how to begin.