Is your business on Facebook? If not, then you are definitely missing out on some great exposure. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. The article below can provide some great information to get your marketing strategy up and running.
Any content published online should be linked to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Take advantage of Facebook ads and all they have to offer. Posting to your page will only get you so far. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are not expensive, and can make a substantial difference.
Consider Facebook to be a platform in sharing content. It is not just a place for chatting, but a great place to share content too. Realize this. Make sure that you incorporate professional posts about your product on your page. You will realize that Facebook will help drive high traffic!
Consider creating a group instead of a page. Facebook groups are a great way to get people to interact more. You can also use a group and a page to give updates and allow users to share content.
Don’t forget about your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Respecting your audience will lead to a successful marketing campaign. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.
Try buying Facebook ads. You are able to customize your ad so that it reaches your target audience. You can also work within a budget and do as much or as little as you would like. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. The ad can be paused, discontinued or deleted at any time.
An effective marketing strategy is to offer a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It will only cost you a small amount of money to garner a lot of attention and new followers.
Always answer comments and posts that show up on your Wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
Find opportunities to build your leadership. Facebook can help you become known as a leader in your niche. Look for opportunities to comment and answer questions in your niche. That not only shows you’re the best, but introduces you to new customers.
Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Don’t just have one to have one. Instead, define what you are you going to communicate with your customers. Is it so you can read their communications to you? Using your Facebook page to market is different from using your page to communicate with customers.
Make sure any photos you post on Facebook are professional. This gives people a professional impression of your business. If you want to use personal pictures, be certain to use great cameras and only post positive images.
You should always do your best to make sure you respond to all customer comments. This means comments left on your page and those in your inbox. This takes lots of effort and work from you, but the users will appreciate the personal touch.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. With the benefit of the information provided in this article, you should feel more confident about moving forward. Even if you have been on Facebook a while, you can always get better. Apply the advice above, as they will make a real difference.