Mobile marketing is proving itself to be the most advantageous method of promoting your products or services to a vast number of people, many of whom may not be accessible through another means. Most people have some type of mobile device these days.
Never randomly message your customers. Respect your customers’ attention by always giving them useful content when you send out messages. Past mobile marketing campaigns have been failures because random texts were sent to customers. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
When using mobile marketing remember that the goal is to show your customers the benefit of using your goods or services. You need to know what your customer wants in order to properly market them through mobile formats. If you don’t know the needs and preferences of your target market, you will have difficulty gaining them as customers. For higher sales and higher profits, study your potential customers and know them well.
Mobile marketing content needs to be simple, concise, and to-the-point. Speed is of the essence; give your customers messages they can absorb fast!
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Try to be respectful of the individual you are contacting.
Remeber that viral ads will have the most impact. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
Don’t forget to include links to your social media accounts on your main website. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
If it is easy for a recipient to resend your ad, they probably will. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
To work effectively, your mobile marketing must work on all platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
Make sure you give A/B testing a try with your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. For your landing page, have two different versions and see which is more successful. Of the two, go with the page that performs the best.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. Customers may feel angry about the amount of texts they are receiving. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. Your customers should respond to your honesty.
Gather information on your audience. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. Do they use cellphones more than they use computers? Do you know what operating systems their phones use? Your audience is sure to respond to a plan that was clearly designed for them.
Have mobile friendly maps showing your physical location to bring in local prospective clients. Your map can help a potential customer find your business more easily and quickly.
Mobile marketing will continue to grow as the demand for mobile devices continues to increase. In the near future, nearly everyone will have a smart phone. Mobile marketing will emerge as a highly efficient way to reach them. Using the suggestions listed here, you have the potential to become one of the forerunners in the mobile technology revolution. Good luck with it!