What comes to mind when you think of mobile marketing? There are various ways that someone’s business can be promoted on mobile devices. Since there are various methods, you may wonder where to begin. Try starting with the advice below.
Have QR codes on your printed ads for the more tech-savvy consumers. QR codes are a good way to get people that have smart phones to visit your site. Print the QR codes on brochures, posters, catalogs and business cards. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Make your point but keep it short when it comes to mobile content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. You have to get right to the point and make it short when using mobile marketing.
Standalone mobile platforms need to have home bases if they are to succeed. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. These customers are more likely to be upset with you, than excited about the promotion.
If you want to see your profits go up, try some mobile marketing. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. These excellent ideas can help you advertise your business on the forefront of technology. It is important to focus your marketing where your customers are.
Go viral to make sure that your adverts are reaching the widest audience. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
Use dedicated short code. While it may cost a little more, it is important in protecting your brand. This can provide you with legal coverage as well.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
You need to provide a simplified website for your new mobile customers. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Utilize an A/B testing process on the homepage of your mobile site. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. For your landing page, have two different versions and see which is more successful. Whichever one wins should be your permanent choice.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. Users might question its transparency. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. Honesty can make your brand more trustworthy.
Mobile marketing is an interesting subject. Every business is marketed and run differently from the next. Your business is unique and so are your marketing needs. Use the tips from this article to start experimenting and find your own marketing success.